http://blog.acmelab.org/2006/12/12/bigger-must-be-better/ random noises emanating from the boston area Tue, 06 Jan 2009 18:50:31 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.acmelab.org/2006/12/12/bigger-must-be-better/comment-page-1/#comment-8381 Andy Tue, 12 Dec 2006 12:16:07 +0000 http://blog.acmelab.org/2006/12/12/bigger-must-be-better/#comment-8381 I first noticed this about a year ago. I wasn't sure whether to be insulted, or whether to feel sorry for the American public that this was deemed a worthy packaging technique. It's interesting to think about the evolution of product packaging. It was what--about 10 or 15 years ago?--that companies started including banners across the side of some packages claiming "25% more FREE!!" or the like. Now comes this, where it's just "25% bigger" than another size they offer. Eventually, we consumers will become oblivious to the banners at all, and they'll have to do something else to try to catch our eye. I first noticed this about a year ago. I wasn’t sure whether to be insulted, or whether to feel sorry for the American public that this was deemed a worthy packaging technique.
It’s interesting to think about the evolution of product packaging. It was what–about 10 or 15 years ago?–that companies started including banners across the side of some packages claiming “25% more FREE!!” or the like. Now comes this, where it’s just “25% bigger” than another size they offer. Eventually, we consumers will become oblivious to the banners at all, and they’ll have to do something else to try to catch our eye.

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